E-commerce and Coronavirus

The report analyzes the e-commerce trend in terms of news spread on the web and online searches to uncover the companies most positively perceived in the Coronavirus period and the most interesting subtrends.

Why this report?

Introduction

How is the Coronavirus outbreak affecting the global economy? How specific sectors are reacting to the effects of the spread of Covid-19? These are simple examples of the questions that are troubling citizens and investors all over the world these days. The panic triggered by the increase in infections in China and outside its borders is heavily showing effects on society, environment and economy.

For this reason we focus on those sectors that in this period are in the spotlight globally due to the change in lifestyle habits that the lockdown of much of the world has brought (e.g. e-commerce, smart working, entertainment and social media) or that are working in the front line to stem the damage of the disease through scientific research.

Thanks to the analysis of web searches and online contents (news, blogs,..), we are able to monitor the market and the intensity of the fear conveyed by the media, as well as identify what are the main topics and companies, relevant for the specific issue. In this report alternative data extracted from about 240,000 news, blogs and market analysis is employed to analyse how the digital world is facing the problem and how the companies mainly involved are perceived by web users. Further evidence is extracted from online searches, so as to cover a wider spectrum of analyzed data sources.

E-commerce

The E-Commerce sector is far from being an established market because digital transformation is not over yet and is unlikely to ever come to a halt, driven by the flow of innovation coming from numerous start-ups and a growing cash flow from fast-developing Asian economies.

Even if the market is not yet mature and consolidated, market expectations for 2020 were of three trillion sales from the e-commerce sector globally (Statista 2019).
These expectations were made before the spread of the Covid-19 that will certainly make an impact on e-commerce now that isolation and social distancing measures have been put in place.

So the spread of Covid will disrupt the E-Commerce market both in terms of companies impacted (e-commerce software abilitator, e-commerce marketplace, online grocery store) and topics reaching the interest of web users.

This report analyzes the e-commerce trend in terms of news spread on the web and online searches to uncover the companies most positively perceived in the Coronavirus period and the most interesting subtrends.

The report was created by joining the efforts of two companies belonging to the Datrix group, FinScience and ByTek, which have different souls but share the same love for digital data:

FinScience is an innovative data-driven fintech company that enables access to Alternative Data mainly to Asset Management, Financial Advisors, Financial Analysts, ESG and Credit Management.

ByTek is the martech company specialised in Artificial Intelligence solutions for Search Marketing, Advertising & Lead generation and Content Marketing.

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